Where the core of our job is about getting inside the ‘consumer’ and getting their insights on to the outside, we feel it is also important to understand the outside - the wider cultural context - in which insights were formed and internalised, especially if our findings are to be actionable and effective in that context!
within reason: We often do take on pre-defined, ‘ready to go’ methodologies and approaches, especially for our international partner institutes and agency clients.
When working with end-clients we offer a more consultative role from the beginning; helping to define the questions, samples, methodologies and all aspects of the research process.
Although each project is unique they all have one thing in common: a deadline at which findings are to be delivered. The small is beautiful approach offers maximum flexibility and entails a ‘no fuss’ attitude that ensures quality findings are there when you need them.